Grand Cayman Estates

Digital Marketing for a Real Estate Developer

With an unsuccessful market launch and sitting stagnant for almost a year, this secluded luxury neighborhood in South Rockdale county was a dire need of a marketing strategy. After consulting with the developers, we recommended a complete brand identity refresh to infuse their materials with an exclusive and luxurious look and feel that reflected the subdivision’s home price point and quality. In collaboration with JJ & Associates' founder and new home specialist, James Johnson, we developed a strong digital marketing plan incorporating a custom promotional video — leading to the community's first home sold within 60 days of engagement. This community is now over 80% occupied.