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An open PIO posting asks for a dozen different skills and expects one person to have them all. We fill the role with a team that already has them, so the work starts in weeks instead of after a year-long search.
Look at an open PIO posting and count the skills. Media relations. Social media. Community outreach. Design and creative. Collateral production. Crisis response. Council-ready writing on a deadline.
That's a unicorn. Agencies post the role, interview for a year, and either don't fill it or fill it with someone strong in two of those areas and learning the rest on your time. Meanwhile the work doesn't wait. The council still meets. The project still breaks ground. The reporter still calls.
We're the alternative. A fractional PIO partner gives you the whole skill set from day one, because it isn't one person. It's a team that already has the designers, the writers, the media contacts, and the production infrastructure in place. What a single hire would take a year to stand up, we start delivering in weeks.
The math is also simpler than it looks. That unicorn hire still can't do everything alone. They'd bring in web developers, designers, printers, and media buyers, and you'd manage all of those relationships on top of the salary. Working with us, that's already there.
Many hats. One seat.
What you're actually getting is the PIO role filled, with strategic communications leadership behind it. Not just someone handling the inbox and the press list, but a team that can build the communications strategy, run the public engagement campaign, and still get the release out before the meeting.
This is a public sector problem, not a general one. Budgets are thin. Headcount is thinner. The role is essential and nearly impossible to hire well. So we built the service around that, rather than repackaging agency PR and calling it government communications.
Fractional PIO support. Ongoing communications leadership for agencies without a full-time PIO, or with one who needs capacity behind them. Media relations, public information, spokesperson support, and the daily work of keeping residents informed.
Crisis and issues communications. Prepared playbooks before you need them, and live response when you do.
Communications strategy and audit. Where you stand now, what your public actually hears, and the plan that closes the gap. Documented, so it survives the next leadership transition instead of leaving with the person who wrote it.
Public engagement. Referendums, infrastructure projects, and behavior change campaigns, plus the community outreach that makes them land.
Earned, owned, paid, and shared media. Media relations and placement, your own channels and content, paid promotion where it earns its place, and the partnerships that extend reach.
Content and collateral. Plain-language writing, design, and production. Built to accessibility standards, because your audience is everyone.
