Groveway Community Group has served one of Roswell's oldest Black neighborhoods since 1943, and most people knew it for a golf tournament and a gala rather than the work behind them. We started with stakeholder research, and what the community said became the messaging and the tagline, Rooted in Legacy. Rising in Togetherness. From there came a refreshed identity and website, a steady social presence, event materials, a branded apparel store as a new way to give, and membership and donations on Zeffy, so GCG keeps every dollar. Now programs lead the story, and events are how people join it.